The Small Business Marketing Playbook (Toolkit 05)
Product Details
Marketing to everyone is how you get noticed by no one. The Small Business Marketing Playbook is a practical, fillable workbook that walks small business owners through seven steps, about four days each, to build a marketing system that runs on a rhythm instead of a scramble.
Inside, you'll get specific about who you're actually trying to reach with an Ideal Customer Profile, build a one sentence message a competitor couldn't copy and paste, choose the one or two channels where your customer already spends time, plan a content rhythm using four repeatable pillars, turn attention into leads with a follow up funnel and lead tracker, cover the marketing compliance basics for email and advertising, and set up a simple scorecard so you know what's actually working instead of just what felt busy.
Every step includes a short read, a tool you fill in on the spot, a Short On Time shortcut for busy weeks, a list of common mistakes to avoid, and a check in to mark real progress. Built for owners who'd rather have a system than a scramble, this is the fifth toolkit in the Unified Linc series: People, Process, Growth.
The problem it solves
Posting whenever you have time, trying every channel, and never knowing what works is exhausting. Leads come in and slip away because no one follows up.
Who it's for
- Owners doing their own marketing
- Businesses that post inconsistently or not at all
- Owners who cannot describe their ideal customer in one sentence
- Anyone getting leads but losing them before they buy
What's included
Seven steps, about four days each:
- An Ideal Customer Profile
- A one sentence message a competitor could not copy and paste
- A channel plan focused on the one or two places your customer already spends time
- A content rhythm built on four repeatable pillars
- A follow up funnel and lead tracker
- Marketing compliance basics for email and advertising
- A simple scorecard that shows what is actually working
Every step includes a short read, a tool you fill in on the spot, a Short On Time shortcut, common mistakes to avoid, and a progress check in. Fillable PDF. Instant download.
How it makes your work easier
- You know exactly who you are talking to and what to say
- You stop spreading yourself across channels that do not pay off
- Every lead gets followed up
- You measure results instead of guessing
Why Unified Linc
Unified Linc toolkits are built by co-founders Lindsey Meske and Nicole Evans. Lindsey has run Meske, LLC, a business systems and data consulting firm, since 2008. She spent more than nine years building a healthcare staffing company's back office from scratch, including payroll, billing, credentialing, benefits, and recruiting, as it grew to about $22 million in revenue. Nicole is Unified Linc's People and Organizational Strategist. These playbooks turn that hands on experience into steps you can finish in about 30 days.